One World: Together at Home kicked off Saturday (April 8) in a wide variety of channels and streaming services. The Lady Gaga-curated event had already raised more than $150 million to combat the coronavirus pandemic. The event aimed to mitigate the effects of COVID-19 and like previous fundraisers that were geared towards different courses like our endangered global population, different musicians, actors, and comedians joined the event via live stream to reassure, plead, and entertain.
$127.9 million for COVID-19 relief.
That is the power and impact of One World: #TogetherAtHome.
To everyone around the world: Stay strong, stay safe, we will be together in person soon. pic.twitter.com/QudE6j7reF
— Global Citizen (@GlblCtzn) April 19, 2020
The Motive of the Movement
The one World: Together at Home was a globally live-streamed and televised special to celebrate the healthcare workers on the frontlines of the coronavirus pandemic and support the COVID-19 Solidarity Response Fund for WHO. According to the WHO website, the world has never faced a crisis like COVID-19 with the pandemic impacting communities everywhere. As a result, its never been more urgent to support the global response and tackle the pandemic. The WHO’s mission for COVID-19 is to prevent, detect, and respond to the pandemic.
The virtual concert was announced on April 6 and was curated in collaboration with Lady Gaga and it featured dozens of famous artists and bands from around the globe that include, the Rolling Stones, Paul McCartney, Stevie Wonder, Elton John, Taylor Swift, Billie Eilish, Lizzo, Celine Dion, Alicia Keys, Jennifer Lopez, Camila Cabello, John Legend, LL Cool J, Sam Smith, and Shawn Mendes.
Hosts of the Movement
The host of the event included late-night television icons Jimmy Fallon, Jimmy Kimmel, and Stephen Colbert, as well as friends from Sesame Street. Other celebrities that graced the event included Ellen DeGeneres, Idris Elba, Kerry Washington, Amy Poehler, Awkwafina, and Matthew McConaughey. The special began with a global live stream at 2 pm ET, which was followed by a two-hour televised broadcast at 8 pm E.T.
The virtual broadcast showed unity among all people who are affected by COVID-19 as well as celebrating and supporting the brave frontline health care workers around the world who are doing incredible, life-saving work. The multi-hour digital broadcast was streamed online on multiple global platforms, including Amazon Prime Video, Facebook, Instagram, LiveXLive, TIDAL, TuneIn, Twitch, Twitter, Yahoo, and YouTube. Broadcast information was also provided for Alibaba, Tencent, and Tencent Music Entertainment Group. While announcing the global broadcast during the WHO’s press briefing on Monday, Lady Gaga indicated that $35 million had already been raised over the past seven days to support COVID-19 relief efforts. These were a mixture of philanthropic and corporate donations. “It is important to think globally and support the World Health Organization to curb the pandemic and prevent future outbreaks,” she said.
.@LadyGaga, @Eltonofficial, @Lizzo, and more are standing in solidarity with us and the @WHO to support global response efforts to the coronavirus. Join us on April 18 for One World: #TogetherAtHome and take action now 👉https://t.co/QMSMOngS2h pic.twitter.com/dpPYhmIEF1
— Global Citizen (@GlblCtzn) April 6, 2020
Lady Gaga indicated that “we are all so very grateful to all of the health care professionals across the country and around the world, who are on the frontlines during COVID-19. What you are doing is putting yourselves in harm’s way to help the world and we all salute you.”
At this point in world history, Global Citizen is calling on philanthropists to join and support immediate COVID-19 response efforts as part of Give While You Live effort. The movement urged investors, changemakers, and foundation leaders to actualize their giving and invest quickly in COVID-19 related efforts, such as investing in stronger global health systems and vaccine development.